Rey Mysterio Ugly Christmas Sweater

October 08, 2024

Only three of the 2957 Plymouth dealers in 1999 were not also Chrysler dealers, so very few dealers were impacted by the decision to streamline the Rey Mysterio Ugly Christmas Sweater. And many of these 2957 also sold Dodge, so they could easily show the Dodge versions to interested buyers who did not want the Chrysler trim levels. When Mercedes evaluated Chrysler after the acquisition in 1998, the Plymouth brand was a logical sacrifice to save money and give the remaining brands unique attraction. Unit sales had been low for over a decade, less than half the equivalent Dodge model volumes, and the corporate executives calculated some level of network efficiencies to be had from canceling the Plymouth brand and streamlining the portfolios. After a year of internal discussions, the decision to end Plymouth was announced in November 1999. The last Plymouth brand Neon vehicles were produced in June 2001. The remaining brands had distinctive positions: Dodge (standard, performance), Jeep (SUV, fun), Chrysler (American luxury), and Mercedes (specialized European luxury), plus the super-luxury Maybach brand.

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